Designed by Murray Brand Communications, United States.
Seeking bold and striking new packaging that was less costly to print, Fernando's Mexican Foods hired Murray Brand Communication to redesign its entire portfolio of convenience store and school food service burrito products.
Having identified that the existing packaging was inconsistently branded, dated and with few visual equities worth preserving, Murray Brand designers created a new visual signature in which eye-cathing colors, authentic Mexican background patterns and distressed typography communicate a brand essence that's fun and edgy, high quality and with a taste that offers something more.
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Definitely way better than the previous packaging. Although at first i thought this might be some sort of an energy bar or candy, turns out to be a burrito! Will try one of those, when i have a chance :)
ReplyDeleteNice packaging. Reminds me of this http://www.aztecaamerica.com/extremo
ReplyDelete